Items where Author is "Chiu, Jason Lim"
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Chiu, Jason Lim and Lin, Man-Hsu and Chua, Evelyn L. and Choi, Jae-Hyeok (2025) Brand Strategy and the Effective Marketing Position of the Blind Box Industry: A Case Study of Pop Mart. Journal of Economics, Management and Trade, 31 (1). pp. 9-22. ISSN 2456-9216