Assessing the Attitude of Entrepreneurs towards Agri-Business in Tamil Nadu Using a Standardized Measurement Scale

This study examines the attitudes of entrepreneurs towards agribusiness, focusing on how various factors influence their entrepreneurial ventures in the agricultural sector. The study employs a robust methodology, using Thurstone and Chave's scaling technique to construct and validate an attitude scale. Results indicate that the majority of entrepreneurs (51.33%) exhibit a moderately favorable attitude towards agribusiness, with a notable proportion 28.67% showing a highly favorable disposition. This favorable attitude is attributed to factors such as opportunity identification, resource pooling and resilience, despite the inherent risks and seasonal fluctuations viz., weather conditions, supply and demand etc., associated with agribusiness.